Key factors influencing digital learning adoption among cambodian university students: An integrated theoretical approach
ARTICLE INFO Keywords: Digital learning platforms Technology adoption Motivation Expectancy-value theory Self-determination theory Cambodia ABSTRACT This study investigates the factors influencing the adoption of digital learning platforms among university students in Cambodia , integrating multiple theoretical frameworks: the Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), and Self-Determination Theory (SDT). Conducting a cross-sectional survey with 369 students from various institutions, this study employed partial least squares structural equation modelling (PLS-SEM) to analyze the data. The findings revealed significant connections among motivational factors, perceived ease of use, usefulness, and subsequent adoption behaviours. This study contributes significantly to the global discourse on digital education, particularly from the perspective of a developing country, at a pivotal point in its educational evolution...